My name is Rochelle Smith and I am currently a Public Relations student at Nova Scotia Community College Marconi Campus. I initially showed interest in working with the Hospice Palliative Care Society after being assigned a project at school to create a communications plan for a non-profit organization. When I first met with a Board representative from the Society, I learned how they advocate for patients and families facing life-limiting illness in hospital and the community. It provided me with a clear idea of how important the society is.
Following that, I attended a monthly PR committee meeting, at which time a classmate – BJ Bresson – joined me on the project. Hearing from PR committee members, their passion was evident and it inspired us to create a plan that they could consider for implementation. We knew that in order to do that, we would take a further step and include a research component.
My classmate and I determined that our goal for the Society would be to raise awareness among a younger demographic (ages 20-29). We believe that individuals within this target group do not have a high level of awareness and we want those within our age demographic to gain awareness of how valuable the Society’s work is.
We completed a communications plan and presented our research findings and strategies to the Public Relations Committee. They were open to our ideas and valued our interest in the Society. I hope that the Hospice Society will continue to have the opportunity to provide comfort and care to patients and their loved ones in our community. I now consider myself to be a friend of Hospice and I look forward to helping in any way in the future!